5 Ways to Create Enticing Calls-To-Action

by Ratika Garg | Jul 06, 2017

If you’re even slightly savvy at inbound marketing, then you’re focussing on how to convert people through call-to-action. You’ve put in the hard work, and potentially money, to get them landing....

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7 Steps to Optimize Your Landing Page for Lead Generation

by Ratika Garg | Jun 29, 2017

We live in a digital world where an inbound marketers task is to drive people to a website. That website, or more specifically the landing page of the site, is the modern-day shop window. It needs....

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5 Secrets to Make Your Video Marketing Super Successful

by Ratika Garg | Jun 20, 2017

If you want to run a successful viral marketing campaign, use visually appealing tools like videos. Ensure that your video clips match your brand perfectly and that they are informative, humorous....

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The 10 Essential Habits for Highly Effective Inbound Marketing

by Ratika Garg | Jun 14, 2017

Chances are, you’re reading this article because you’re the type of person who’s got some drive when it comes to inbound marketing. However, knowing where to channel that drive can be seriously....

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Infographics: How to Best Use them for Lead Generation

by Ratika Garg | Jun 07, 2017

All businesses both online and offline need a pipeline of leads for economic growth. As such you need to get your message out to them in a way that is quick, pertinent and understandable.  Because....

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Cloud Adoption: What You Need To Know And How To Get It Done

by Ratika Garg | Jun 01, 2017

The cloud market is big and it’s growing fast. According to the Gartner Market Insight, the cloud service market will be worth US$383.5 Billion by 2020, and the shift to the cloud will affect more....

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Buyer’s Journey: What You Need to Know

by Ratika Garg | Jun 01, 2017

The person buying your product or service wants to do so of their own volition. When you hear effective B2B marketers using the ‘don’t be too sales-y’ adage, this is what they really mean.....

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The Age of Content Marketing: Why It Is So Important

by Ratika Garg | May 26, 2017

The birth of the internet, the establishment of Wikipedia, and the rise of the knowledge-hungry consumer – the age of content was, in some ways, inevitable. For marketers, content is an invaluable....

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4 Compelling Ways To Up Website Visitor Conversion Rate

by Ratika Garg | May 10, 2017

A website’s very existence is to turn a prospect into a sale, but for many businesses, their average website visitor conversion rate sits at around 2% of all unique visitors. It’s essential for....

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Inbound Marketing Boosts Sales...in Just 7 Months!

by Ratika Garg | Apr 28, 2017

According to a report released by HubSpot, over 42% of companies who use inbound marketing strategies boost their sales, and over 63% of companies see a significant growth in their bottom line....

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